The largest meeting of the Ukrainian retail RAU EXPO – 2021
June 16-17, 2021
NSC “Olimpiyskiy”

Organizer – Retail Association of Ukraine

Головна тема виставки

Be brave like UA retailers: відновлення та розвиток галузі

"Let's not after quarantine!"

for those who have already realized that there is no time to wait for the best - we must act now!

Why worth joining?


All main retailers of the country will gather here

The RAU EXPO-2021 will traditionally bring together representatives of retail and developers from all over the country – leaders in its directions. This is the largest exhibition of retail and development industries in Ukraine!


Anti-crisis ideas from those who succeed

In such a turbulent time there are those who did not get confused and "got out" from a crisis situation. New formats and collaborations, business-processes’ reconfiguring and new sales directions’ opening – here you will hear the best cases of the year firsthand. Not worth waiting until the quarantine is over – here you will find that will help raise your business right now!


A place where most successful agreements and partnerships are concluded

RAU EXPO-2021 is a platform where all companies are gathering, which need for a retailer to do business successfully. We, as organizers, took care of that you find reliable partners here for more than one year.


Non-stop activity

Anyone who has ever been to RAU EXPO knows that at this event you will not have a single free minute: the best exhibitors and company presentations, a rich conference-program with speeches by industry leaders, many meetings and new acquaintances. All this are in one place, two days, once a year – you should be here


Exhibitor reviews of RAU Expo-2020

Irina Krupa

CEO of MFC Gulliver

I manage to communicate with many in one day, make appointments and agree on cooperation, to find, of course, all market news, to share successful practical experience. No doubt the time spent on RAU EXPO is not only pleasant, but also useful.

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Alexey Zozulya

Director of the Foxtrot chain

It is a solid platform for communication, exchange of experiences, acquaintances with latest developments and effective business-tools. I am convinced, that this year we will have even more interesting cases, unique speakers, productive cooperation with partners and warm meetings with close friends.

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Irina Shinkarenko

Director on advertising and marketing of Epicenter

How to create conditions for the buyer to come back to you again – the answer on these and many other pressing issues give rise to such global meetings as RAU EXPO. Dozens of inspiring stories from our colleagues, conversations with leaders of opinions and visitors – this is important for business when a company has ambitious and active development.

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Anna Chubotina

CEO of Arricano Real Estate

My colleagues and I thank the RAU team for inviting and organizing the RAU EXPO. This event of industry significance is a great opportunity to share experiences, get acquainted with new commercial real estate projects, successful case management. At this event is available friendly atmosphere, rich program, which includes current topics from leading speakers, comfortable accommodation different locations, multi-format approach to content presentation and most importantly – "live” communication. It is nice that we presented at this event ours corporate trend-generating projects Arricano and our author's social Art & Fashion exhibition.

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Igor Titov

Director of development of Citrus

Our company, as a member of the Ukrainian Retail Association, is permanent visitors to these events, which we look forward to. There is at RAU events the best networking. This is a place to meet colleagues, partners and friends from all over Ukraine. RAU activities develop Ukrainian retail and development. Our company is proud to be a member of the Ukrainian Retail Association.

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Dmytro Derevitsky

Chairman of the Board of Directors of GK ALLO

Last year's RAU Expo 2020 brought together under one roof of retail and development’ leading players, and they always have something to discuss. It is impotent especially with given that the year was full of challenges and opportunities. I'm with pleasure to share successful cases of our company, thanks to which we entered the year 2021 even stronger and more prepared. However, speeches of some speakers prompted me to come up with new ideas and insights. I think this is the value of such measures, because openness and a desire to share best practices promote development not only individual companies, but the industry as a whole.

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Natalia Kravets

Director of the property management division of Dragon Capital Investment Company

The RAU EXPO exhibition is really for me the main event of the Year of the market commercial real estate. The exhibition provides an opportunity to solve three types tasks: a platform for presentations of existing and new SEC; negotiations, meetings and networking with all the leading companies of the market in formal and informal environment; opportunity to share experiences, learn about all the news from other companies and get useful information at conferences. Personally, our company was lucky at the 2020 exhibition reach agreements with several companies, make a report and get quality feedback, communicate with colleagues in the shop landlords and learn a lot of new about the development of companies and the market

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Miroslava Kozachuk

Co-owner and CEO of Franchise Group, the franchise's trendsetter in Ukraine

Every year we work on new franchises in retail, so we are happy opportunities to annually share experiences with colleagues, as well as to create wonderful collaborations and find out new partners at RAU Expo. Separately we are glad to see everyone offline.

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Vadim Orlov

CEO of Antoshka

RAU Expo is an interesting and significant event in the world of retail in Ukraine. It is first of all because RAU Expo is the unique platform for communication with colleagues, the opportunity to share experiences and build networking. Organization of events always takes place at a high level and in a friendly atmosphere.

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Boris Markov

Chairman of the Board of Directors, CEO of ATB Corporation

RAU Expo is a platform where a productive business environment is created to share experiences, discuss practical cases and identify modern trends in the development of domestic retail. Such an opportunity multilevel networking, acquaintance with latest developments and business-tools gives a start in the future for the implementation of many successful business-projects, bold ideas and challenges.

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Partners of RAU Expo 2021



08:00 – start of participants’ registration
10:00 – start of work of conference-halls


Session №1
10:00 – 12:00
Analytics. Trends in the retail market
10:00 – 10:20Anna Ilchuk – (CEO of Nielsen Ukraine and Belarus)
Presentation “The main trends of CPG market in 2021”
• Development of the Ukrainian Consumer Packaged Goods market. The impact of the pandemic on consumption during different stages
• Key changes in retail and sales channel’ structure
• Changes in consumer preferences under the influence of a pandemic.
10:20 – 10:40Vyacheslav Sklonnyi – (Commercial Director of Foxtrot)
Presentation “Client of 2021: portrait, habits and expectations”
• How the client has changed since March 2020
• Consumer sentiment and new interests due to the “covid” period
• How, where and in whose favor the buyer makes a choice by voting with his wallet.
10:40 – 11:00Kateryna Chernykh – (Director on marketing and brand development of Auchan Retail Ukraine)
Presentation “How customer behavior has changed and what are the trends in 2021 in online and offline food retail”
• Client’s parkour: who is in charge now? As compulsion grows into a habit
• What do we eat now?
• Food offline vs online: will it replace one?
• Situational marketing
• Brand for retail – more than a store: an emotional component in the life of the customer.
11:00 – 11:20Pavlo Shcherbakov – (General Director of Consulting for Retail)
Presentation “How data helps to bring together suppliers and retailers fighting for a buyer?”
• Examples of successful collaborations
• Barriers that prevent the conclusion of an alliance
• Possible models of cooperation between retailers and suppliers
• How much each retailer and supplier loses today, no using the possibility of collaboration?
11:20 – 12:00Panel discussion
The issues of discussion are being clarified:
Panel discussion speakers:
Tatiana Karlova (CEO of Invogue Fashion Group)
Vyacheslav Sklonnyi (Commercial Director of Foxtrot)
* Session moderator is being specified


Session №1
10:00 – 11:30
Own trademarks
10:00 – 10:20Ruslan Drobot – (Director on Sales of PJSC VGP, Ruta)
Presentation “Transformation of the role of private labels”
• View of private labels from the supplier
• Evolution from price to value
• Opportunities for joint development of the supplier and retailer market
10:20 – 10:40Halyna Obodets – (Director of private label, EVA)
Presentation “How has the attitude and perception of buyers of private label goods changed due to pandemic and closed borders? Innovative approaches in working with private label”
* Abstracts are being clarified
10:40 – 11:00Maxim Pyatakov – (WOG)
* The presentation is being clarified
11:00 – 11:40Panel discussion
Discussion issues:
• In which categories of goods and price segments it is more profitable to develop private label and why
• “How has the attitude and perception of buyers of private label goods changed due to pandemic and closed borders? Innovative approaches in working with private label”
• Generation Z are future consumers. Will they need and are you interested in private label products?
• The impact of growth’ accelerating of e-commerce on private label.Panel discussion speakers:
Ruslan Drobot (Director on Sales of PJSC VGP, Ruta)
Halyna Obodets (Director of private label, EVA)
Kateryna Dubrovina (Head of private label, Metro Cash and Carry Ukraine)
Roman Garbuz (Head of private label of Foxtrot)
Moderator of the session: Natalia Kolodiy (Project Manager of RDA, Business-coach for retail business and franchising)


Session №1
10:00 – 11:30
Restaurant’ reformats. How cafes and restaurants adapt to conditions of permanent quarantine restrictions
10:00 – 10:20Olga Nasonova (Director of Restaurant Consulting)
Presentation “Current trends in the restaurant market of Ukraine”
• What was happened to the restaurant market in Ukraine during a pandemic. What formats survived and why. Main reasons for closure.
• In what direction is the restaurant market of Ukraine developing in 2021 and why. How to overcome the effects of crisis; successful cases.
• How the restaurant market will develop, forecasts and justifications.
10:20 – 10:40Sergey Gusovsky (Restaurateur, Co-founder of Gusovsky Restaurants, Board’ Coordinator of NRAU)
Presentation “Current classics vs. eternal values​​”.
10:40 – 11:30Panel discussion
Discussion issues:
• What are secrets of survival of the restaurant business in difficult times, your own experience
• Own delivery or partnership with delivery services – myths, difficulties and benefits
• What transformations the chain is going through
• What innovations are planned to be implemented in the near future, etc.Panel discussion speakers:
Alexander Savilov (Co-owner of Salateira)
Dmytro Pohrebytsky (Co-founder of Pesto Family, Pesto Cafe, Vapiano, Mister Twister)
Sergey Gusovsky Restaurateur, Co-founder of “Gusovsky Restaurants”, Board’ Coordinator of the National Restaurant Association of Ukraine)
Andrey Eliseev (Founder of This is Pivbar)
Moderator of the session: Olga Nasonova (Director of Restaurant Consulting)

12:00 – 12:30


Session №2
12:30 – 14:00
Innovative solutions and technologies.
Block 1
12:30 – 12:50* speaker and topic are specified *
12:50 – 13:10Yulia Nosova (CEO of Innovative Insurance Capital) and Oleg Chernyak (Head of BD CHI Software)
Presentation “How insurance’ innovations affect sales’ increase in retail”
• Payment of insurance indemnity to customers of the retail chain in 15 minutes is real
• Fully digital insurance and no paperwork in the implementation of the INRISK- platform
• Increase re-sales in retail when using a platform with virtually zero investment
• Express-payments and bonuses as a mechanism to increase customer’ loyalty
• Other innovations for retail based on computer vision and artificial intelligence’ technologies
13:10 – 13:30Alexander Sabanyuk (Head of Secnet EECA)
Secnet EECA specializes in the project distribution of B2B solutions, which includes the supply of professional hardware and software solutions for building the IT-infrastructure of corporate enterprises / chainretailers / banking institutions / MFO through the chain of authorized partners in the CIS countries.
* The topic is being clarified
13:30 – 13:50Cyril Andrusyak – (Head of New Business Department of Webpromo)
Presentation “Digital in retail”
• History: what is innovation. What innovations in digital for retail
• Retail’ problems in 99% cases. Examples on popular sites (analysis IKEA and Make up’ sites)
• A selection of technical tools for those who have decided to go from offline to online. Check-list
• Complex of SEO and contextual advertising, thanks to which achieved specific results (analysis of the Auchan case)
• How improving the usability of the company’s website has increased revenue online-store by 314% (analysis of the case Leroy Merlin)
• Blog and quality content as a means of attracting new customers and development of new online-channel (analysis of the Metro case)
• How micro-successes lead to significant results (analysis of the Watsons case)
13:50 – 14:00questions / answers


Session №2
12:30 – 14:00
Prospects of investment projects in the retail sphere / session under the auspices of the law firm Sayenko Kharenko
12:30 – 14:00Panel discussion
Discussion issues:
• New technologies for retail through eyes of the investor
• Anchor retailer – investment priority in retail in 2021
• Consequences of pandemic: the time of discounters and marketplaces
• Street-retail as the profitable investment of the present and the future
• Chain coworking – a profitable investment format in the future
• Grocery retail as the main direction in retail of Ukraine
• Features of lending and financing of investment projects
• Prospects for investment directions in Ukraine
Serghiy Wojciechowski (Co-founder of KOLO and member of the board of directors of BGV Group)
Mikhail Tretyakov (Director of the legal department of SOCAR)
* The speaker is being clarified
* The speaker is being clarified
Moderator of the session: Svetlana Gureeva (Partner, Head of Real Estate and Construction Practice of Sayenko Kharenko)


Session №2
12:30 – 14:00
Anti-crisis formats in franchising / session under the auspices of Franchise group
12:30 – 14:00Panel discussion
Discussion issues:
• What percentage of risk is set for format testing?
• Is format definition more about math or intuition?
• Collaborations. Stronger together?
• Rapid chain growth: pitfalls.
• Does franchising help live in turbulence?
Panel discussion speakers:
Dmitry Borisov (Owner of Dmitry Borisov’ family of restaurants)
Alexander Dudin (Director and Co-owner of CSD lab)
Alexander Petrenko (Co-owner and director on development of “the Eco-Shop” chain)
Moderator of the session: Petro Kozachuk (Head of sales’ department of Franchise Group)

14:00 – 15:30


Session №3
15:30 – 17:00
Innovative solutions and technologies.
Block 2
15:30 – 16:00Anton Denisenko (Managing Director of Bizerba Ukraine LLC), Ike Mheryan (technical manager of the TemaBit Fozzy Group Computer Vision’ Team) and Mykola Lavrenyuk (chief engineer of the TemaBit Fozzy Group Computer Vision’ Team)
Presentation “Artificial intelligence and innovative technologies in response to challenges of modern retail. Practical case of Fozzy Group”
16:00 – 16:20 Oleg Mashkov (CEO& Founder of Verna) and Vyacheslav Samoilenko (Head of chain products’ group of Hewlett-Packard Enterprise)
Presentation “IT-solutions for optimizing retail operations using systems video-analytics”
• Control of cash transactions by video surveillance
• Counting the number of visitors in the trading floor to determine periods of peak load and conversion of outlets, as well as evaluation of the marketing campaigns’ effectiveness
• Controlling the presence of staff in the workplace for promotion service efficiency
Presentation “Aruba technologies for navigation and analytics in retail chain”
• Solutions for mobile navigation and positioning
• Ability to track the location of visitors / employees and material values
• Manage your location services by locating from anywhere in the world.
Availability of Proximity Marketing and analytics’ functional makes Meridian the leading platform in the sphere of navigation and determining of the location indoors.
16:20 – 16:40Uve Poom (Chief Operating Officer of SupplierPlus Group)
Presentation “What is the benefit of reverse factoring for buyers?”
• Global trends in supply chain’ financing
• The situation on the Ukrainian factoring market
• What are main benefits of reverse factoring for customers?
16:50 – 17:10* topic and speaker are specified *


Session №3
15:30 – 17:00
New SEC – to open it is impossible not to open
15:30 – 15:50Maxim Gavryushin (Chief Operating Officer of Budhouse group)
Presentation “How is Nikolsky different from other SEC in the country?”
• Concept and tenant-mix
Topics and marketing
• Features of preparation for opening during the quarantine period
• Results of the first month of work
15:50 – 16:10Mikhail Shtompel – (Co-founder & CEO of CKS, Center of Frame Constructions)
Presentation * topic is being clarified *
16:10 – 16:30Sergey Kozolup (Founder of Cleaning pro Group)
Presentation “Technological and software solutions for organizing the work of the facility0 teams in the SEC”
16:30 – 16:45Mikhail Gvozdev (Owner of SC TEMP project (Khmelnytskyi)) and Natalia Bortnyk (project manager of RDA (exclusive broker of SC TEMP)
Presentation “Opening of the largest sports center SC TEMP in Khmelnytsky”
• The uniqueness of the sports outlet center TEMP’ format
• Concept and formation of tenant-mix of the future SEC
• Opening of the first McDonald’s international chain restaurant in Khmelnytsky
• Advantages and relevance of the project.
16:45 – 17:25Panel discussion
Discussion issues:
• Distrust and fear on the part of retail before the new SECs opening. How to raise the level of retail confidence to the new SECs?
• Suspend and postpone the SEC opening – “painful”. What are the strengths in the opening the SEC right now? But are it?
• The level of rental rates. 1Q’20 vs 1Q’21 by P&L models vs by fact. Or will be achieved the planned budget?
• What new product group’ categories have emerged. Are there any? Examples of categorical groups of goods. What are the innovations in SECs and retailers (good, format, promotion, etc.) according to the present?
• New expertise has appeared and the existing expertise has been strengthened in the online retailers’ channel. How to keep being interesting for offline-shopping in the SEC? Which new “magnets” attract visitors to the SEC.
• Competition and redistribution between new, existing SECs and street-retail including shopping “at home”. How tangible is it now? How not to lose interest to the SEC after the WOW-effect of opening a new SEC?
• Is the entertainment segment of the SEC at risk? How decisions are made on the DRC, cinemas and bowling alleys?
Panel discussion speakers:
Mikhail Nechiporchuk (Executive Director of River Mall)
Renata Jakubcheniene (CEO of SEC and BC Retroville)
Maxim Gavryushin (Chief Operating Officer of Budhouse group)
Julia Schastlivaya (CEO of Respublika Park Mall)
Moderator of the session: Alexander Krupka (Street-retail direction partner of RDA)


Session №3
15:30 – 17:10
E-commerce. Multichannel
15:30 – 15:50Maria Samplavska (Marketing Director of Intertop)
Presentation “To be Shiva in the age of omnichannel. Omnichannel sales level Bog.”
• Omnichannel sales: benefit or irreversible path.
• Omnichannel communications: how not to get lost with the communication card.
• Omnichannel entertainment: customer experience during permanent quarantine.
15:50 – 16:10Andrey Logvin – (CEO of
Presentation “Caste. How to sell more?”
16:10 – 16:30* speaker and topic are specified *
16:30 – 16:50Dmitry Strelchin (Digital Leader of Decathlon Ukraine)
Presentation “There would be no happiness, so misfortune helped: Successful E-commerce Decathlon’ experiments during lockdown”
• Work with conversion in E-commerce: increase sales while reducing budgets on online-marketing
• Launch of contactless pickup self-pickup point for drivers.
• How we reformatted sales’ chains for offline-shoppers and why customers need it after a lockdown.
16:50 – 17:10Alina Kachorovska – (CEO of Kacho Group, Co-founder of the Kachorovska brand)
Presentation “New rules of retail in Ukraine 2021”.
• Transformation of small and medium retail-business in Ukraine
• The relevance of hybrid formats online and offline against the usual offline only
• Diversification, creation of new segments, price and more

18:00 – 22:00

Address: KLITSCHKO EXPO, 55 Velyka Vasylkivska str.
* Login by invitation! *


08:30 – start of participants registration
10:00 – start of conference halls’ work


Session №1
10:00 – 11:30
Experience of international retailers. Investments and development prospects
10:00 – 11:30Panel discussion
Discussion issues:
• Key criteria for deciding to enter the Ukrainian market, which were guided by investors
• Is it possible to focus on the experience of competitors?
• Advantages and difficulties of working in the Ukrainian market
• Market’ saturation with modern format stores, market capacity and growth’ prospects
• Development’ concept and selection of locations
• Impact of COVID-19 on operational activities and development’ plans
• Changes in consumer attitudes and preferences in 2020-21
• Results of the first quarter of 2021
* Speakers of the panel discussion are being clarified
* Session moderator is being specified


Session №1
10:00 – 11:30
Effective concepts in retail
10:00 – 10:20Elena Solovyova (Director of exclusive concepts and development’ direction of Epicenter K)
Presentation “In the Epicenter of emotions and impressions – new renovation concepts”
• What is the shop in shop format, what its advantages are and why the company develops it
• How takes place the transformation of the SC Epicenter chain and introduction of new conceptual ideas into trade activity
• What are features of the development of new retail-concepts in the Epicenter chain and how the direction of “NECTAR” creates unique for the world retail shopping formats
• What shop in shop formats were implemented by the company and how these solutions allowed the retailer to scale outside the SC Epicenter chain
10:20 – 10:40Julia Dzyuba (Founder of Dzyuba retail atelier, Ex-head of store design department of Silpo)
Presentation “Recipes for effective concepts’ creating”
• Where is retail-design heading today?
• Tools for creating of emotions in the store.
• Where to get Big ideas: work with insights. Cases.
10:40 – 11:00Sergey Petruk (Director of Diodika LLC)
Presentation “Basic rules of lighting design for retail”
• “What is good and what is bad?” – analysis of bad and good examples of lighting in chains
• The truth and myths about light magnetism in retail
11:00 – 11:30Panel discussion
Discussion issues:
• Architecture of emotions in retail. What shapes it?
• Trends in the modern interior of retailers’ shops
• How to keep your destiny offline with the help of design
• How the crown-crisis has affected organizational processes (interaction with contractors and SECs)
Panel discussion speakers:
Elena Solovyova (Director of exclusive Concepts and Development of Epicenter K)
Mykola Astapov (Director on format’ development and management of Allo)
Olga Prikhodko (Project Manager of Synergy Construction)
Moderator of the session: Yulia Dzyuba (Founder of Dzyuba retail atelier, Ex-head of store design department of Silpo)


Session №1
10:00 – 11:30
Acquiring – whether the State will allow Ukrainian business to work for European rates?
10:00 – 11:30Panel discussion
Discussion issues:
• Acquiring and interchanging – how much a business pays in Europe
• Why Ukrainian entrepreneurs overpay for acquiring
• Legislative initiatives – whether it will be possible to defend interests of retail and services
• Reducing of the acquiring cost – a real help to business during the coronary crisis
Panel discussion speakers:
Vasil Danilyak (Vice President of PJSC Concern Galnaftogaz)
Olesya Olenytska (Director on the issue of cooperation with the authorities and public relations of Metro Cash & Carry Ukraine)
Session moderator: Natalia Petrivska (Head of GR-direction of Retail Association of Ukraine)

11:30 – 12:00


Session №2
12:00 – 13:30
How technology is transforming recruitment. A new reality
10:20 – 10:40Vladislav Kotelnytsky (Expert Manager of
Presentation “The labor market in Retail: the current situation in Ukraine and the world”
• (Who are we?, The Network, resume database, number of companies in Retail which work with us)
• What is happening in the labor market in Retail
• Portrait of a searcher in the Retail section
• Salaries of the industry in Ukraine and the world
12:20 – 13:10Panel discussion
Panel discussion questions:
• How has the company adapted to covid- and post-cognitive reality?
• How has the labor market changed?
• Process’ automation in your companies – at what stage, that gives? Do these tools also work for line-staff and top-positions?
• Onboarding in new conditions for blue collars. What have changed in the adaptation program and adaptation processes over the last year?
• The three most effective tools for hiring and retaining staff – a recommendation for the immediate supervisor
Panel discussion speakers:
Irina Gnutova (HR-director of Union Group: brands “Zolotoy vek”, “Zolotaya Strana”, SRIBNA KRAINA, “Srinyi vik”, BRILLIANT, Dominant Diamonds, Lombard “Partner”, TechnoSale)
Natalia Lukash (HR Director of Metinvest Digital)
Natalia Vinnikova (HR Director of Eldorado)
Lilia Savych (HR Director of Agromat)
13:10 – 13:30Iryna Palienko (Head of Customer Development of Jooble)
Presentation “How technologies are transforming recruitment”
• What in the work of the recruiter should be automated and what not
• Evaluation of the channels’ effectiveness for attracting candidates for line vacancies
• Why applicants do not respond to vacancies and how to change it
Session moderator: Miroslava Trandash (Owner of MIRA top-recruting (Executive / IT) Co-founder of MIRAHUB – expert platform for business development)


Session №2
12:00 – 13:30
Challenges-2021 / session under the auspices of the YouTube-channel “Beyond retail”
12:00 – 13:30Panel discussion
Discussion issues:
• What strategy was chosen by the company in 2021
• How to plan work in complete uncertainty
• Results of the first quarter of the year
• Competition: how to remain a leader in such a competitive sphere
• Interaction with the company’s board, corporate governance’ experience in yours companies
• Training for tops, recommendations
Panel discussion speakers:
Serghiy Wojciechowski (Co-founder of KOLO and Member of the Board of directors of BGV Group)
Eugene Ivanitsa (Executive Director of JYSK Ukraine)
Maxim Ruskin (CEO of Allo Group of Companies)
Session moderator: Andrey Zhuk (Co-founder of the Ukrainian Retail Association, Author and host of the YouTube channel “Beyond Retail”)


Session №2
12:00 – 13:30
SEC as a space of new incarnations: useful, pleasant, painful and inevitable.
Block 1
12:00 – 12:20Natalia Kravets (Commercial Director of Dragon Capital Property Management)
Presentation “Changes in the SEC in an era of global change”
• Three “R” – reconstruction, renovation and rotation in all SECs in 2020-21
• The art of diplomacy in communicating with tenants
• Features of traffic and other performance indicators of the SEC
• Marketing in quarantine – mission accomplished
12:20 – 12:40Marine Bruins (Business Development Manager of Multi Corporation)
Presentation “Creating real estate value”
• Challenges of commercial real estate and the role of professional management
• Future real estate opportunities in light of new trends
• The art of creating real estate’ value
12:40 – 13:00
“Modern IT solutions as one of the key elements of increasing cost retail outlets in the post-pandemic period”
• How modern IT-systems designed for the retail industry, such as Novo Property Management, can significantly affect the recovery of commercial real estate value after a pandemic
13:00 – 13:20Anna Chubotina (CEO of Arricano Real Estate)
Presentation “Reflection of social reality in SEC projects”
• When a strategy dies, what is born in the business cycle?
• Queens and ships in the subject of marketing activations
• Health, sports, comfortable lifestyle and relevant categories’ growth
• A new vision of the SEC, confirmed by social research
• Family values ​​and generational contradictions in CSR and communication cases
13:20 – 13:50Panel discussion
Panel discussion questions:
• Causes and directions of SEC evolution. How are new niches offline positioned?
• How have approaches in the formation of Tenant-mix changed? How has the status of anchor tenants changed? What categories are now a priority and why? How have conditions of cooperation with various operators that develop online- sales channels changed?
• What are new consumer patterns, especially in the behavior of SEC visitors?
• What are challenges for marketing and rental teams?
• How social trends affect the SEC infrastructure and socialization
Panel discussion speakers:
Halyna Zakrevska (Director of Lease Department of TSUM Kyiv)
Natalia Kravets (Commercial Director of Dragon Capital Property Management)
Roman Yemets (Managing Director of SEC Dream Town)
Moderator of the session: Anna Chubotina (CEO of Arricano Real Estate)

13:30 – 14:30


Session №3
14:30 – 16:30
Marketing. PR. SMM. All about current trends
14:30 – 14:50Kateryna Gulenok (Head of PR Department of Brocard Ukraine)
Presentation “Communication trends 2021: what has quarantine changed?”
• Main trends in communications on the example of the Brocard case: online-events, video-content, personalization, influencers and more
• Interaction with employees
• Rising price of reputational risks
14:50 – 15:10Valery Bondar (Marketing Director of ATB Market)
Presentation “ATB loves you! ATB case on how to make an activity that everyone will like”
• Why Porsche, Vinnik, Cosmos and gold pendants
• How to combine retail, agency, artist, suppliers and related businesses
• How to create hits
• What are the downsides of large projects
• What to do to make the project as effective as possible

15:10 – 15:30Hanna Rybalka (Director of Lions Creative Agency) and Olga Novichenko (Director of brands and communications’ management of Novus)
Presentation “A fresh look – how Novus communication was restarted”
• Why a fresh look is important and why it is worth working not only with specialized creative partners
• What did Novus face in early 2020?
• Why is it so difficult to differentiate in Ukrainian retail and why it is not always necessary to amuce and entertain the consumer
• Effective tools and key mistakes: what we suggested to do Novus

15:30 – 15:50Dmitry Bushmakin (Chief Marketing Officer of Budhouse group)
Presentation “Communication with visitors and SEC’ opening during the quarantine period”
• Features of communication with visitors during the quarantine period (for example by Budhouse group objects)
• Difficulties in preparing for the SEC opening
15:50 – 16:10Marusya Koval (Marketing Director of TSUM Kyiv)
Presentation “Working with emotions and impressions of consumers in retail (case of Central Department Store Kyiv)”.
• Showcase, in-store design
• Collaborations with Ukrainian designers and artists
• Illfluence-marketing
16:10 – 16:30* speaker and topic are specified
Session moderator: Olena Yakovenko (Managing partner of prcom)


Session №3
14:30 – 16:30
CEO club
14:30 – 15:20 Panel discussion “Chains & suppliers”
Panel discussion questions:
• Imagine that you are a new local producer or supplier of goods’ group unknown to the Ukrainian market.
• How realistic is it to get on the shelf of a large supermarket? How the overall selection process from a chain perspective is and what advice can you give the supplier to increase his chances of getting on the shelf?
• Government, chains, retailers or consumers. Who sets rules of the game today?
• Margin: how it is distributed between the supermarket and the supplier. What does this distribution depend on: product category, brand, country of manufacture, standards, personal arrangements or something else?
• What is the role of the State in the interaction of chains and suppliers today and what should it be? What needs to change at the legislative level?
• How has the relationship between chains and suppliers changed during the pandemic?
• How did the network show loyalty to suppliers affected by the lockdown? What else needs to be implemented?
• Pricing for increased demand. Last year, we faced an increase in the price on basic necessities. This led to a negative reaction from the consumer, and it was primarily directed to the chains. From the supplier’s point of view, why did such a price jump occur and how could it have been avoided?
• The whole world is now concerned about environmental issues, overproduction and unregulated waste. Shelf life of hundreds tons of products expire in supermarkets. This leads to supplier losses, additional logistics and environmental pollution. How do chains now manage surplus production and which model can work more efficiently?
• What international experience will be useful to apply to Ukrainian realities in terms of: the legal regulation, the mutual responsibility of chains and suppliers, meeting consumer demand, global trends.
• What is the ideal picture of the relationship between chains and suppliers in 10 years for you?

Panel discussion speakers:
Denis Golubchikov (General Director of Johnson & Johnson Consumer Health Products in Ukraine, Commercial Director of Johnson & Johnson Consumer Health Products in the CIS)
Taras Korniachenko (General Director of Tedis Ukraine)
Nina Dombrovska (President of Henkel Ukraine)
Alexey Panasenko (CEO of Billa / Chief Operating Officer of Novus)
Moderator of the discussion: Yevhen Shevchenko (CEO of Carlsberg)

15:20 – 15:40Break

15:40 – 16:30Panel discussion “Business as a facet of personality”
* Panel discussion issues: information to be clarified
Panel discussion speakers:
Fedor Drozdovsky (Managing partner of Megogo)
Sergey Boyar (Founder and CEO of Gazer)


Session №3
14:30 – 16:30
SEC as a space of new incarnations: useful, pleasant, painful and inevitable.
Block 2
14:30 – 14:50Nadiya Linska (Marketing Director of SEC Dream Town)
Presentation “SEC adaptation to needs of consumers”
• Who is in charge? Rent or marketing?
• How the analyst can influence changes in the tenant-mix.
• Is the food-court a mandatory part of the SEC.
• Social project as a traffic generator

14:50 – 15:10* speaker and topic is specified *

15:10 – 15:30* speaker and topic is specified *


About RAU Expo

More about RAU Expo 2021

retail companies, that have retail outlets or online stores


2 days of the exhibition attending of all conferences

Amount: 3500 uah.

2 days of the exhibition
attending of all conferences
sending of speakers’ presentation
attending of after-party
entrance to the VIP-zone

Amount: 4300 uah.

shopping malls, business centers, construction companies that have their own facilities


2 days of the exhibition attending of all conferences

Amount: 5000 uah.

2 days of the exhibition
attending of all conferences
sending of speakers’ presentation
attending of after-party
entrance to the VIP-zone

Amount: 5800 uah.

B2B companies that provide services for retail or shopping malls, do`t have retail outlets and do`t belong to the shopping malls


2 days of the exhibition attending of all conferences

Amount: 6000 uah.

2 days of the exhibition
attending of all conferences
sending of speakers’ presentation
attending of after-party
entrance to the VIP-zone

Amount: 6800 uah.

Information partners

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