RAU Expo 2026

The country’s 9th leading specialized
exhibition for the retail industry,
shopping centers, real estate development, and FMCG manufacturers.

Event theme:

Partnership as
a Strategic Vector for Development

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June 10–11, 2026
Kyiv
Event starts in...
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80+exhibitors
110+experts
16thematic
sessions
3conference
rooms
3exhibition
halls
1500+participants
2 daysof insights
and effective
networking
digital
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About the event

RAU Expo is an annual industry exhibition that brings together the retail, development, commercial real estate, and manufacturing sectors in Ukraine. The event is organized by the Retailers Association of Ukraine (RAU).

Since 2017, RAU Expo has served as a professional platform for key market players to meet: retail chains, development companies, shopping centers, manufacturers, solution providers, and technology and service companies.

In 2026, RAU Expo is taking place in an expanded format, adding the manufacturing sector to its traditional focus areas. Indeed, retail, commercial real estate, and manufacturing are shaping today’s market in close collaboration.

The event combines an exhibition, thematic sessions, case studies, and B2B networking, creating a space for new solutions, professional dialogue, and strategic partnerships.

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We invite manufacturers, developers,
B2B companies, and retailers
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RAU EXPO 2026

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EXHIBITORS AT RAU EXPO 2026

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Among the first speakers

RAU Expo 2026 Program

JUNE 10, DAY ONE

HALL 1
Session #1
10:00 AM – 11:40 AM

Private label VS BRANDS: HOW TO COMPETE EFFECTIVELY

10:00 AM – 10:20 AM
Yulia Romantsova, CEO of Trypilske Sonce / Presentation: “How a Ukrainian Tea Brand Entered the TOP-3 in Just One Year, Surpassed International Competitors, and Proved That FMCG in Ukraine No Longer Plays by the Old Rules”
  • why premium tea is one of the most challenging categories;
  • betting not only on digital: Sherlock + 1+1 — marketing through emotion rather than advertising;
  • results and benefits for retail.
10:20–10:40
Viktoria Neshchenko, CEO of Rukavichka, presentation: “Private Labels as an Extension of the Company’s Mission”
  • how private labels help protect margins amid price pressure;
  • private labels as a promise to the customer: control over quality, price and experience.
10:40 - 11:00
Andriy Krushelnytskyi, Production Director at AFINA Group, and Oleksii Sobolev, Development Director at AFINA Group, presentation: “BRANDS and Private Labels - Playing on the Same Field”
11:00 - 11:40
Panel discussion: “Competing for the Buyer’s Attention”

Key questions:

  1. Private label vs. brand: who is really winning the battle for customer trust today? Is brand name still the deciding factor, or are consumers increasingly choosing private labels because of the balance of price, quality, and affordability?
  2. The shelf as a competitive battleground: how do retailers balance the development of their own brands with partnerships with major manufacturers to avoid losing both profitability and customer loyalty?
  3. Can private labels stop being a “cheap alternative” and become a full-fledged brand of choice?
  4. What strategies enable private labels to move into the segment of high-quality, emotionally appealing, and even premium products?
  5. Competition or coexistence: how is the role of classic brands in retail changing as chains increasingly develop their own brands, and what new models of cooperation could be beneficial to both sides?

Experts:

  • Igor Rudenko, Founder of the ‘NASHA SILA’ brand
  • Yevheniia Roik, Marketing Manager at Bunge, the manufacturer of “Oleina” in Ukraine
  • Lilia Drobakha, Head of the Procurement and private label Department at FORA
  • Yulia Kniazyk, Marketing Director at MIN Territory
HALL 2
Session #1
10:00 AM – 11:40 AM

TRENDS IN RETAIL SECTOR

10:00 - 10:20
Oleg Komarivskyi, Head of Sales at Checkbox, presentation: “Implementing Innovation in Retail: From Emotions to Numbers”
  • Why even large retailers remain cautious about innovation: what internal barriers and business risks affect the implementation of new solutions;
  • Real-world case studies of implementing modern solutions in retail: how to launch new technologies without risking operational activities.
10:20 AM – 10:40 AM
Borys Starinskyi, Founder of ABM Cloud, investor and co-founder of 12 successful startups within the ABM Cloud holding, presentation: “AI in Retail: From Global Trend to Real Business Impact”
  • global technology trends in retail and how business demands are changing across different countries;
  • what exactly retailers expect from AI and how the industry’s technology stack is changing;
  • practical experience of applying AI in ABM Cloud products: results, benefits, and key implementation challenges.
10:40 - 11:20
panel discussion “Trends in retail sector”

Key questions:

  1. The new consumer: how are the rules of the game changing for retail? What key shifts in shopper behavior are currently having the greatest impact on chain development strategies—from price and rationality to emotional choice, service, and speed?
  2. What is actually driving sales today? Which categories, formats, or approaches are showing the best growth, and which consumer trends are already forcing businesses to rethink their models?
  3. Planning in a constantly changing environment: what market signals do retail chain executives rely on when scaling up, investing, and developing new formats, as consumer patterns become increasingly unpredictable?
  4. Competition for the customer of the future: how can retailers remain relevant to new generations of consumers who expect not only a product, but also values, experience, personalization, and speed?

Experts:

  • Anna Luganska, Director of Operational Marketing at VARUS
  • Hanna Bebeshko, Director of Development and Operations at Antoshka
  • Vladislav Druzhkov, Regional Sales Director at Sinsay
  • Viktoria Rudenko, Deputy Executive Director at UPG Gas Stations

Moderator: Yevheniia Blyzniuk, sociologist, founder and CEO of the research company Gradus

11:20 - 11:40
Kostiantyn Yurchenko, Commercial Director of Digital Services for Business at Vchasno. Topic TBA
HALL 3
Session #1
10:00 AM – 11:40 AM

THE RETAIL REAL ESTATE BOOM (new properties, formats, and renovations)

10:00 AM – 10:20 AM
Roman Kurytskyi, Founder of Building Development, presentation: “Retail Parks in Ukraine: Trends, Economics, and the OBRIY Chain’s Experience”
  • retail parks are the answer to the new reality. Smaller budgets, faster construction, simpler solutions.
  • demand is driven by the retailers themselves. Chains are expanding not into megacities, but into smaller cities – development follows them.
  • OBRIY case studies confirm the trend. Different regions, different scenarios, but one model – the format scales.
10:20 - 10:40
Andrii Lototskyi, CEO of Retail & Development Advisor Presentation: “Formats That Work: From Large-Scale Shopping Malls to Convenient Retail Parks (Based on 30 Current RDA Projects)”
  • commercial real estate trends 2026: evolution and overview of current formats;
  • regional specifics: how to adapt a format to a location, taking into account its pros and cons.
10:40 - 11:00
Artem Retin, Managing Partner at RetailPro Development, Deputy CEO for Business Development at Apteka 911, presentation: “Frontline Development – Construction, Management, and Adaptation of Commercial Real Estate to the Realities of Wartime”
  • launching small shopping centers – the only viable development model in frontline cities;
  • renovation of post-Soviet real estate – construction specifics and site selection;
  • interaction with tenants – a constant search for compromises and shared responsibility for launching shopping centers;
  • business diversification and expansion into new regions – new projects by RetailPro Development.
11:00 - 11:20
Halina Lakish, Commercial Director of Lev Development, presentation: “From Square Meters to Ecosystems: How a Developer Generates Traffic and Value Through Partnerships with Retail”
  • traffic is created, not something that “just happens”;
  • tenant mix = a shared business model, not just a lease;
  • hybrid formats – the driver of a new market cycle.
11:20 - 11:40
WR Group, topic TBA

11:40 - 12:20 COFFEE BREAK
(if air raid alerts occur during the conference program, the duration of breaks may be shortened to keep the event on schedule)

HALL 1
Session #2
12:20 - 13:30

HOW TO GET ON AND STAY ON THE SHELVES OF LEADING RETAIL CHAINS

12:20 - 12:40
Viktoriia Vashchenko, Marketing Director at mono, presentation: “mono Collaborations: A Self-Selling Marketing Tool”
  • The future lies in collaboration, not competition; those who know how to unite will win;
  • mono’s experience: how to collaborate between fintech and FMCG so that people line up for the product.
12:40 - 13:30
Panel discussion: “Collaboration with Retail Chains: Entry Points, Opportunities, and Challenges”

Key questions:

  1. How can a manufacturer get onto the shelves of leading retail chains: what is decisive today? Which supplier selection criteria have become key for large retailers: price, supply stability, product quality, marketing support, or the ability to scale?
  2. From negotiations to long-term partnerships: what mistakes do brands most often make when entering national retail chains, and what is needed to stay on the shelves in a competitive environment?
  3. A roadmap for the brand: how can a manufacturer prepare its product, team, and operational processes for collaboration with top retailers to meet the requirements of large chains and be ready to scale up?
  4. Obstacles on the path to the shelf: what barriers most often arise between manufacturers and chains – from commercial terms to logistics and category management – and how can they be effectively overcome?

Experts:

  • Maksym Bezruk, Deputy Commercial Director for Key Partner Strategy at Aurora
  • Maksym Sheremet, Chief Operating Officer at Epicenter
  • Speaker to be announced
  • Speaker to be announced
HALL 2
Session #2
12:20 PM – 1:30 PM

THE NEW ECONOMIC REALITY: TAXES, REGULATION, AND PARTNERSHIP BETWEEN THE STATE AND BUSINESS

12:20 PM – 1:30 PM
Panel discussion

Key questions:

  1. What should a modern regulatory model look like without placing an excessive burden on business?
  2. How can the state encourage de-shadowing through partnership, rather than just inspections?
  3. Do current tax and regulatory policies meet the challenges of the wartime and post-war periods?

Speaker lineup to be announced

Moderator: Oleksii Frantsuz, Head of Government Relations at RAU

HALL 3
Session #2
12:20 PM – 1:30 PM

RETAIL WORKFORCE 2030: HOW GLOBAL TRENDS ARE CHANGING THE ROLE OF HR IN RETAIL

12:20 PM – 1:30 PM
Panel discussion

Key topics:

  1. The global shortage of frontline staff. How HR is shifting from mass hiring to managing workforce availability (automation, flexible roles, new employment formats);
  2. The transformation of roles in stores. Salesperson → consultant → customer experience ambassador. Which competencies will become critical by 2030;
  3. Automation vs. people: where will the balance lie? Self-checkout, AI, digital stores — how the number and structure of personnel change;
  4. HR as a driver of productivity, not just hiring. Upskilling, cross-functional teams, new motivation models

Experts:

  • Anastasiia Matiiuk, Human Capital Director, Leroy Merlin Ukraine
  • Євгенія Кузьминська, HRD OKKO
  • Мирослава Дударь, Директорка з персоналу Аптека 911
  • Speaker TBA

Moderator: Anna-Mariia Sabov, HR Director at Nova Poshta

1:30 PM – 3:00 PM LUNCH BREAK
(If air raid alerts occur during the conference program, the duration of breaks may be shortened to keep the event on schedule)

HALL 1
Session #3
3:00 PM – 5:20 PM

THE STORE AS AN EXPERIENCE: DESIGN, SERVICE, AND EMOTIONS

15:00–15:20
Olena Koronotova, Co-owner / Managing Partner at IDNT, and Mykola Chumak, Co-owner / CEO at IDNT, presentation: “Advanced Retail Formats Through the Lens of CX: The Experience of Ukraine and the World”
  • global trends in retail chains and service retail: key topics discussed at EuroShop and other leading industry events;
  • consumer evolution in the global context: new segments and consumption models;
  • the Ukrainian context and the development of retail concepts over the past three years – what’s new?;
  • success scenarios of flagship concepts that are shaping trends across the entire industry.
3:20 PM - 3:40 PM
Valeriia Shcherbyna, Head of the Silpo Store Design Department, presentation: “The Economy of Experiences at Silpo”
  • how and why Silpo creates designer supermarkets;
  • Silpo’s mission – to bring joy, or how to turn everyday shopping into an experience you’ll want to return to.
3:40 PM – 4:00 PM
ostyslav Yefremov, owner of Parfuland, presentation: “How to Change the Sales Model in Perfumery: From Self-selection to Personalized Recommendations”
  • understanding the customer: personalized product recommendation;
  • the smart design shortens the path to purchase;
  • the growth of niche products and decant culture: how the consumer and the sales model are changing.
4:00 PM - 4:20 PM
Nataliia Khomik, Marketing Director at UKRNAFTA, presentation: “Emotional Marketing at the UKRNAFTA Gas Station Network. How to Build a Lovemark”
  • Why does every brand want to be a lovemark? What is the UKRNAFTA gas station network doing to achieve this? What does this bring to the business?
  • Emotional marketing as a system. What lies at its core and how to implement it with very limited resources;
  • how emotions are created that are picked up by word of mouth and social media.
4:20 PM – 4:40 PM
Igor Latush, Acting Head of Commercial at Vodafone, presentation: “Strategic Transformation and Rebranding of the Vodafone Retail Network”
  • the transformation of Vodafone stores from “telecom shops” into centers for everyday technology is strategically essential for maintaining
  • the brand’s relevance and the growing role of offline retail;
  • how expanding the product range and increasing staff expertise will enable us to expand the customer base, increase customer value, and solidify Vodafone’s new brand positioning.
4:40 PM – 5:00 PM
Kateryna Myshko, Head of Sales & Biz Dev, Uklon Delivery, topic TBA
5:00 PM – 5:20 PM
Olga Pavlova, visual merchandising expert, founder of ARTLEVEL, Ukraine’s First School of Merchandising, and the Retailers’ Club, presentation: “Visual Merchandising That Sells: How to Turn Shelves and Storefronts into a Tool for Profit Growth”
  • visual merchandising = a sales tool, not just aesthetics;
  • a storefront that attracts the right traffic;
  • how to influence a customer’s choice in 0.6 seconds;
  • critical mistakes that cost the store money.
HALL 2
Session #3
3:00 PM - 5:20 PM

SOLUTIONS AND INNOVATIONS FOR BUSINESS. BLOCK 1

3:00 PM - 3:20 PM
Oleksandr Feller, Customer Growth Lead at eSputnik, presentation: “From Click to Purchase: 8 Ways to Boost Sales on Your Website Using AI”
  • Do you think all product recommendations are the same? This assumption could cost e-commerce up to 30% of potential conversions;
  • which recommendation blocks to place on the homepage, in categories, and in the cart to drive conversions rather than exit rates;
  • how a single well-chosen block in the cart can increase conversion by 5.8 times – and other insights from case studies of Ukrainian brands.
15:20 - 15:40
Viatec, topic TBA
15:40 - 16:00
Danylo Guzenko, Analyst, Corporate Sales and Service Department at YASNO; Stanislav Kuts, Head of New Product Development at YASNO; presentation: “YASNO’s Experience: How a Systematic Approach to Sales and a Successful CRM Solution Overcome Chaos and Deliver Predictable Sales”
  • how YASNO builds complex sales with B2B clients and manages the long deal cycle;
  • how CRM helps control the sales funnel, sales processes, and scale YASNO’s business;
  • how the CRM system has evolved: from selling electricity to managing YASNO’s many products and projects.
4:00 PM - 4:20 PM
Viktoriia Bielskykh, Sales Director at INTBOARD, presentation: “The Silent Salesperson. How an interactive kiosk replaces a consultant and increases the average transaction value”
  • three real losses that businesses don’t account for;
  • INTBOARD kiosk: scenarios where it makes money for you;
  • real-world case studies: reducing lines and the workload on store staff.
16:20 - 16:40
Mariia Tsvyd, Product Owner, Colobridge GmbH, presentation: “Future-driven CRM: How Customer Communication Is Changing in the Age of AI”
  • how to build a CRM strategy around a customer’s future potential rather than their history;
  • how behavioral predictions help communicate with the customer at every stage;
  • how to find a quick win and which forecast to launch first to see results quickly.
4:40 PM – 5:00 PM
Volodymyr Novikov, CPO of Medoc TTN Lincos Group, presentation: “Seamless Logistics: How to Integrate Retail, Supplier, and Carrier into a Single Digital Process”
  • where logistics problems actually arise – not with people, but with disconnected systems, phone calls, and paper-based processes;
  • how to gain real-time control over shipments without constant follow-ups and manual data collection;
  • what role APIs play in unifying retailers, suppliers, and carriers, and how they transform separate systems into a single, manageable process.
5:00 PM - 5:20 PM
Nataliia Ignatiuk, Head of Commercial Development for Culinary Business Projects at MHP, topic TBA
HALL 3
Session #3
3:00 PM – 4:10 PM

THE ECONOMY OF CHANGE: HOW TO MAKE STRONG BUSINESS DECISIONS TODAY

15:00 – 15:20
Rynata Bereznikova, Deputy Chair of the Management Board for Corporate Business at Tascombank; topic TBA
3:20 PM – 4:10 PM
Panel discussion: “How to Grow a Business in an Unstable Economy”

Key questions:

  1. The economy of constant turbulence: how do CEOs today make strong strategic decisions amid war, instability, a lack of predictability, and constant pressure on business?
  2. Risk or opportunity: how do leaders determine when to invest, scale up, and grow, and when to conserve resources and revise strategy?
  3. Business resilience: what management approaches, models, or solutions help large companies not only survive but also strengthen their positions in a crisis-ridden economy?
  4. Leadership for a new era: what key competencies define a strong CEO today – decision-making speed, adaptability, strategic vision, or the ability to lead a team through uncertainty?

Experts:

  • Taras Koliada, CEO of Podorozhnik
  • Oleksii Panasenko, COO of NOVUS
  • Oleksii Hryshko, CEO of LC Waikiki
  • Speaker TBA

Moderator: Serhii Mahdych, Deputy Chairman of the Board for Corporate Business at PUMB

HALL 3
Session #4
4:10 PM – 5:20 PM

CHANGE LEADERS AND THEIR AMBITIOUS PLANS

4:10 PM – 4:30 PM
Serhii Musiienko, Head of Retail Chain Relations at MHP; topic TBA
4:30 PM – 5:20 PM
Panel discussion: “Leaders of Change and Their Ambitious Plans”

Key questions:

  1. Where is the balance today between maintaining control and scaling the business quickly?
  2. At what point should a company open up to investors – and what is the real cost of doing so?
  3. Is an honest market possible in Ukraine given the existence of “white business” vs. sole proprietor tax optimization models?
  4. What specific steps can the government take to level the playing field for business?
  5. How does mobilization change business models and team management in practice?
  6. Where is the line between business resilience and employee burnout – and how can we avoid crossing it?

Experts:

  • Polina Kosharna, Co-owner and Chair of the Supervisory Board, Suziria Group
  • Speaker TBA
  • Speaker TBA

Moderator: Andrii Zhuk, Co-founder and Chairman of the Retail Association of Ukraine

5:20 PM - END OF THE FIRST DAY OF RAU EXPO 2026
5:30 PM – 9:00 PM – EVENING RECEPTION FOR VIP TICKET HOLDERS AND SPEAKERS
CHARITY AUCTION
PERFORMANCE BY KALUSH ORCHESTRA

JUNE 11, DAY TWO

HALL 1
Session #1
10:00 AM - 11:30 AM

EXPANSION EXPERIENCE: SUCCESS OR LESSON LEARNED

10:00 AM - 10:20 AM
Speaker and topic TBA
10:20 AM - 11:30 AM
Panel discussion “Experience of Expansion into New Markets”

Key questions:

  1. Is expansion a breakthrough or a test of resilience? Which decisions were key to successfully entering new markets, and which mistakes proved to be the most costly?
  2. Can a successful model be scaled without losses? What most often “breaks down” during expansion: operations, the team, the product, or understanding the new consumer?
  3. New market – new rules: how can a business determine if it is ready to scale, and where is the line between ambition and strategic error?
  4. Success, failure, or a valuable lesson: how should companies adapt if a new market fails to meet expectations – change strategy, change the product, or admit mistakes and rethink their approach?

Experts:

  • Tetiana Vovk, co-founder of VOVK
  • Lidiia Smetana, owner of One by One
  • Speaker TBA
  • Speaker TBA

Moderator: Oleksandra Nekrashchuk, Deputy Editor-in-Chief of NV Business

HALL 2
Session #1
10:00 AM - 11:40 AM

TRENDS AND CHANGES IN E-COMMERCE

10:00 AM - 10:20 AM
Ilona Bahdasarova, Team Lead Pre-sales, Promodo, and Tymofii Voznesenskyi, Retention Manager, goodwine, presentation: “RFM Analysis and Gamification: How to Build Personalization and an Emotional Connection with Your Audience Through a Retention Strategy”
  • VIP vs. “discount hunters”: how to sell differently to the same customer base while maintaining ROMI;
  • a game as a gift: why an interactive greeting brings in more new customers than a promo code
10:20 - 10:40
Olena Annienko, Director of the E-commerce Department at the EVA and EVA.UA retail chains, presentation “The EVA.UA Platform: Growth Drivers for 20,000 Orders Per Day and Barriers to Omnichannel E-commerce Development”
  • e-commerce as the new core of retail;
  • systemic growth drivers for up to 20,000 orders per day;
  • barriers and trade-offs of the omnichannel model.
10:40 - 11:00
Oleksandra Halaziuk, Q-commerce Director at Glovo in Ukraine, presentation: “Glovo Express: How Q-commerce Shapes New Consumer Trends”
  • what Glovo Express is and how it works;
  • operational innovations and the secret to speed;
  • key consumer trends in Q-commerce.
11:00 - 11:20
Yurii Hruzynskyi, Head of Enterprise Department and Junior Partner at Netpeak, presentation: “Partnerships for the New Era: What the Right Collaboration Brings to a Brand”
  • the right collaboration enhances flexibility, the quality of solutions, and business competitiveness;
  • practical case studies of partnerships across various niches: from business to social and cultural projects, demonstrating how partnerships function in real-world conditions and diverse contexts.
11:20 - 11:40
Mariia Diachenko, Head of Merchant Ecosystem at Kasta, presentation: “How Will Customers Make Purchasing Decisions in 2026?”
  • why a lower price is no longer the only argument for a purchase;
  • what shapes the value proposition today.
HALL 3
Session #1
10:00 AM – 11:30 AM

RESILIENCE OF SHOPPING CENTERS: NEW STANDARDS FOR MANAGEMENT AND EFFICIENCY

10:00 - 10:20
Tetiana Tsybok, CPG Chief Operating Officer, and Maryna Skorokhodova, CPG Executive Director, presentation: “CPG & Interclean Amsterdam: A Global Approach That Is Transforming the Industry”
  • robotics, AI, and smart solutions are already setting a new standard for the modern industry;
  • the future of the market lies in the combination of technology, service, and a human-centered approach;
  • global experience and innovation are the foundation of strong solutions for the development of the industry in Ukraine.
10:20 - 11:30
Panel discussion: “New Standards of Management and Efficiency”

Key questions:

  1. Shopping centers in the new reality: how are developers and shopping center managers today rethinking management models to maintain efficiency, foot traffic, and profitability amid war and economic instability?
  2. Tenant mix as a survival strategy: how to build a strong tenant base when some brands are scaling back their presence or leaving the market, and competition for quality tenants is only intensifying?
  3. Occupancy vs. efficiency: what is more important today for a successful shopping center – maximizing space occupancy or a strategically strong tenant mix that builds long-term value for the property?
  4. Shopping centers as a business ecosystem: how is the role of a shopping center changing from a traditional landlord to a flexible platform that creates new consumer experiences, retains visitors, and strengthens partnerships?
  5. Investing in the future: in which areas – security, energy independence, modernization, services, entertainment, or new formats – are market leaders focusing today to ensure shopping centers remain competitive tomorrow?

Experts:

  • Nataliia Antonenko, CEO of Port City
  • Tetіana Chubak, Development Director of Podolyany Shopping Center
  • Nataliia Kravets, Commercial Director of Dragon Capital Property Management
  • Anna Chubotina, CEO of the Arricano Group

Moderator: Valeriia Baida, Editor-in-Chief of RAU.UA

11:40 AM – 12:15 PM COFFEE BREAK
(If air raid alerts occur during the conference program, the duration of breaks may be shortened to keep the event on schedule)

HALL 1
Session #2
12:15 PM – 1:30 PM

NEW RETAIL FORMATS IN 2026: WHICH ONES ARE WORTH INVESTING IN

12:15 PM – 1:30 PM
Panel discussion: “New Retail Formats in 2026: Which Ones Are Worth Investing In”

Key questions:

  1. What new retail formats will emerge in Ukraine in 2026, and how do they differ from traditional ones?
  2. Why are Ukrainian manufacturers increasingly creating their own retail channels instead of working through chains?
  3. What does it take for a new format to become a franchise – and when does it make sense?
  4. How much does it cost to enter new formats, and what is the expected return on investment?
  5. How to choose a format for investment: what metrics to look for and what to avoid?
  6. What has changed in consumer behavior that makes new formats relevant right now?

Experts:

  • Artur Mikhno, Founder and CEO of Work.ua
  • Speaker TBA
  • Speaker TBA

Moderator: Myroslava Kozachuk, franchising trend visionary, owner and CEO of Franchise Group

HALL 2
Session #2
12:15 - 13:55

SOLUTIONS AND INNOVATIONS FOR BUSINESS. BLOCK 2

12:15 - 12:35
Artem Antamonov, Head of the Retail Business Unit at Bizerba Ukraine, and Bohdana Khymenko, Head of Business Development at Bizerba Ukraine, presentation: “What frustrates different generations while shopping at the supermarket?”
  • the theory of generations and how it affects store revenue
  • the pain points of consumers of different ages;
  • three generations of problems = one solution: store digitalization.
12:35 - 12:55
Anna Nosenko, Business Solution Architect at Yieldigo; Zoia Kobets, Ukraine Country Manager at Yieldigo; Uliana Romaniuk, Pricing Manager at Blyzenko; presentation: “Pricing as a Partnership: Together – From Intuition to AI-Driven Pricing”
  • how a partnership approach helps implement successful win-win projects, using Yieldigo and Blyzenko as examples;
  • promotional campaign planning: a simulation that enables you to forecast the impact of promotions and identify the optimal discount level – a global trend and an area for improving promotional effectiveness;
  • Markdown Management: planning sales and maintaining margins at different stages of the product lifecycle, using the example of the food e-commerce operator Kosik.cz.
12:55 - 13:15
Vlada Podkuiko, Head of Acquiring at monoBusiness, presentation: “mono: not a product for everyone, but a solution for everyone”
  • mono creates not just functional products, but ones relevant to business needs;
  • different scenarios – different challenges: sole proprietors, small businesses, freelancers, e-commerce – creating value for different clients.
1:15 PM - 1:35 PM
Ihor Fomichov, Deputy Director and Head of Online Acquiring at EasyPay, presentation: “Payment Trends in Ukrainian Retail and E-commerce 2026: The Latest Payment Methods from EasyPay”
  • new payment methods for retail and e-commerce (online and offline);
  • Case studies: how Ukrainian businesses use EasyPay payment solutions.
1:35 PM – 1:55 PM
Iryna Maksymiuk, Product and Methodology Director at 4Service Group, presentation: “CX Without Illusions: How to Turn Customer Satisfaction into a Strategic Asset”
  • NPS is a symptom, not a diagnosis. Traditional approaches describe the problem but do not provide levers for influence;
  • 4CX is the result of real research. 50+ analyzed models, 1,022 customers, statistical validation. Not a hypothesis – a mathematically proven system;
  • It’s not the cheapest player who wins in the market, but the one who is trusted – an analysis using the example of a gas station.
HALL 3
Session #2
12:15 PM – 1:30 PM

EFFECTIVE TOOLS IN COMMUNICATIONS AND MARKETING

12:15 - 12:35
Yehor Pavlenko, CEO of Live Animations, presentation: “What retail challenges gamification solves – and how it works in practice”
  • which key retail challenges (engagement, purchase frequency, loyalty program usage) can be addressed through gamification in a mobile app;
  • which campaign formats work best: short-term activations, seasonal campaigns, or long-term gamification;
  • practical retail case studies: which mechanics yield the greatest results and how to scale them.
12:35 - 13:30
Panel discussion “Effective Tools in Communications and Promotion”

Key questions:

  1. Which communication channels are currently the most effective in retail and HoReCa for attracting, retaining, and bringing back customers?
  2. How are loyalty programs evolving: what actually works today to build long-term customer loyalty, and what has lost its effectiveness?
  3. How can brands personalize communication with customers without overwhelming them, in order to remain relevant and increase conversion rates?
  4. Which marketing tools and partnership mechanisms are currently most effective in helping the retail and restaurant sectors boost sales and build a lasting emotional connection with customers?

Experts:

  • Alina Kiptyk, CEO of Tasty Food Ltd, KFC franchisee
  • Kateryna Kirnesenko, Marketing Director at METRO Ukraine
  • Olga Tyshchenko, Senior Manager of Brand Marketing at Puma

Moderator: Olena Yakovenko, Managing Partner at prcom

1:30 PM – 2:30 PM LUNCH BREAK
(If air raid alerts occur during the conference program, the duration of breaks may be shortened to keep the event on schedule)

HALL 1

HALL 2
Session #3
2:30 PM – 4:30 PM

DIGITALIZATION AND AI SOLUTIONS IN RETAIL

2:30 PM – 2:50 PM
Maksym Levchenko, CMO of MOYO, and Anna Vovk, Head of Communications Marketing at MOYO, presentation: “How MOYO Stopped ‘Implementing AI’ and Improved the Customer Experience Without Scaling the Team”
  • the AI consultant as a baseline standard for customer experience;
  • contact center transformation through the implementation of AI solutions;
  • integration of AI into e-commerce digital content: dynamism and increased efficiency of user interaction;
  • speed as a key competitive advantage: AI in production.
2:50 PM - 3:10 PM
Olena Shyshko, Sales Leader, Creatio, presentation: “AI Automation in Retail: Approaches, Tools, and Effects”
  • AI automation in retail is not a single solution, but an ecosystem of approaches: from demand forecasting and dynamic pricing to communication automation and personnel management;
  • which tools are retailers actually implementing in 2025–2026: an overview of solutions that are already delivering measurable results and those that remain at the experimental stage;
  • the effects of automation: how operational costs, market response speed, and customer experience are changing – illustrated with specific case studies.
15:10 - 15:30
Lina Sivura, presentation: “Analysis of Competitors’ Online Catalogs: Best Practices for Increasing Sales”
  • methodology for regularly analyzing competitors’ catalogs: how to systematically identify insights rather than just looking at the “big picture.”
  • From insights to revenue: how to compare product ranges and identify optimization opportunities that actually boost sales.
3:30 PM - 3:50 PM
Speaker and topic TBA
3:50 PM - 4:10 PM
Speaker and topic TBA
4:10 PM - 4:30 PM
Speaker and topic TBA
HALL 3

16:30 - ЗАВЕРШЕННЯ RAU Expo 2026

Media Partners

Participation in RAU EXPO 2026

Standard

For Retail

01.04 - 25.05.26: 10 500 UAH
26.05 - 08.06.25: 12 000 UAH

For developers and FMCG manufacturers

01.04 - 25.05.26: 12 500 UAH
26.05 - 08.06.25: 14 000 UAH

For companies in other sectors

01.04 - 25.05.26: 14 500 UAH
26.05 - 08.06.25: 16 000 UAH

The price includes:

  • access to the exhibition area for 2 days
  • access to conference halls for 2 days
  • access to the RAU Expo 2026 mobile app
  • photo report from the event
  • speakers' presentations

Premium

For Retail

01.04 - 25.05.26: 12 500 UAH
26.05 - 08.06.25: 14 000 UAH

For developers and FMCG manufacturers

01.04 - 25.05.26: 14 500 UAH
26.05 - 08.06.25: 16 000 UAH

For companies in other sectors

01.04 - 25.05.26: 16 500 UAH
26.05 - 08.06.25: 18 000 UAH

The price includes:

  • access to the exhibition area for 2 days
  • access to conference halls for 2 days
  • access to the RAU Expo 2026 mobile app
  • photo report from the event
  • speakers' presentations
  • video recordings of panel discussions
  • access to the VIP area
  • afterparty featuring a celebrity guest

*The price listed is for one company representative to attend the event and is valid provided payment is made by the deadline. Lunch is not included in the participation fee but can be purchased at the exhibition venue.
Participation fees are non-refundable. Payment and the exchange of invitations are subject to the terms set forth in the public offer agreement.
An electronic invitation will be sent to the participant as an attachment to an email at the email address provided during registration within one business day after payment.

For partnership inquiries

Yuliia
Kushka
Head of development
department RAU
+38 067 223 07 30
j.kushka@rau.ua

Anna
Kupriienko
Business Development Manager
+38 063 566 75 93
a.kupriienko@rau.ua

Victoriia
Fedorenko
Business Development Manager
+38 097 005 74 17
v.fedosenko@rau.ua

For registration inquiries

Nataliіa
Pidvyshenna
Client-manager
+38 050 313 74 53
n.pidvyshenna@rau.ua

Media Relations

Yuliia
Kovtun
Director of Communications
Media Accreditation
+38 097 949 59 76
y.kovtun@rau.ua